The Lo-fi Hip Hop Study Mix meme, centered around the 'Lofi Girl' (originally Jade), stems from the popular 24/7 YouTube livestreams hosted by Lofi Girl (formerly ChilledCow). The character, an anime-style girl perpetually studying at her desk, became a symbol of productivity, focus, and internet subculture since the stream's inception in 2017. Beyond the music, the visual itself became a massive meme template, used to represent relatable student struggles, late-night cramming sessions, and the irony of appearing busy while accomplishing very little. Its longevity is tied to the 'lo-fi aesthetic'—a mix of nostalgia, coziness, and low-fidelity charm that resonates with millions globally.