The Lidl Oil meme gained significant traction during the global supply chain disruptions and inflation spikes of 2022, particularly across Europe and the UK. As the price of basic cooking staples like sunflower oil skyrocketed, internet users began treating the humble Lidl-brand oil as a luxury asset. The meme typically features images of the yellow-capped bottle presented as if it were fine champagne, a rare collectible, or high-value currency. It is used to satirize the 'cost of living crisis,' highlighting the absurdity of everyday grocery prices through dark humor. Today, the bottle serves as a relatable symbol for budget shoppers navigating economic uncertainty.