The 'Let's Go Brandon' meme originated in October 2021 during a televised interview with NASCAR driver Brandon Brown at the Talladega Superspeedway. While the crowd in the background was clearly chanting an explicit phrase directed at President Joe Biden, the reporter, Kelli Stavast, suggested they were chanting 'Let's Go Brandon' in support of the race winner. This moment of perceived media censorship or misinterpretation quickly went viral, turning the phrase into a coded euphemism for political dissent. It has since become a staple of internet culture, appearing on everything from billboards to social media posts as a shorthand for criticizing the administration or mocking media framing.