Lechonk first captured the internet's heart during the second trailer for Pokémon Scarlet and Violet in June 2022. The Normal-type Hog Pokémon instantly went viral due to its pun-tastic name—combining the French article 'Le' with the internet slang 'Chonk'—and its relatably round, truffle-seeking physique. Fans quickly adopted Lechonk as the unofficial mascot of the ninth generation, spawning countless fan arts and memes declaring it a 'perfect' being. The meme is primarily used to express adoration for something cute yet stout, often utilizing the 'absolute unit' trope to highlight the Pokémon's small but sturdy stature.