The Lagos de Moreno incident refers to the disappearance of five friends—Roberto, Diego, Uriel, Dante, and Jaime—in Jalisco, Mexico, in August 2023. The case gained massive internet notoriety after a horrific video and photo were leaked, purportedly showing the captives under duress. This led to a surge in social media discussion, investigative deep-dives on platforms like TikTok and YouTube, and the creation of 'iceberg' or 'disturbing mystery' style content. In the context of digital culture, the image of the five friends has become a symbol used within the 'disturbing incidents' subgenre to highlight the brutal reality of regional organized crime and the search for justice.