The 'Lady Reportera' meme originated in 2016 when Mexican journalist Lydia Cumming was photographed being carried through a flooded area in Puebla by two local residents to prevent her from getting wet. The image quickly went viral on social media, earning her the nickname 'Lady Reportera' and sparking a wave of Photoshop parodies. While Cumming later clarified she was trying to be polite to the locals who offered help, the meme took on a life of its own as a symbol of perceived entitlement or a literal representation of being 'carried' through a situation. It is commonly used to depict scenarios where one person receives credit or a free ride while others do the heavy lifting, making it a favorite for workplace and academic jokes.