Kyubey, the deceptively cute mascot of the dark anime Puella Magi Madoka Magica, became an internet icon due to his emotionless gaze and manipulative nature. Often referred to by fans as 'Coobie,' the character's signature line asking characters to 'make a contract' serves as the foundation for the meme. Despite his friendly appearance, Kyubey is a being of pure logic devoid of empathy, leading internet users to use his image to represent predatory deals, unsettling realizations, or malicious intent hidden behind a polite facade. The meme is a staple in the anime community, frequently appearing whenever a 'deal' seems too good to be true or when someone is staring intensely.