The Kylo Ren MORE meme originates from a climactic scene in the 2017 film Star Wars: The Last Jedi. During the Battle of Crait, Kylo Ren orders his AT-M6 walkers to open fire on his former master, Luke Skywalker. Obsessed with destruction, he repeatedly screams "More!" even after a massive barrage of laser fire. The scene quickly became a viral sensation, used to mock greed, over-consumption, or anyone demanding an excessive amount of something. Its popularity is largely attributed to Adam Driver's intense, high-energy performance which perfectly captures a sense of unhinged desperation.