KSI’s 'Thick Of It' became an overnight meme sensation following the release of the British YouTuber and boxer's single in late 2024. Featuring American rapper Trippie Redd, the track was immediately met with playful mockery across platforms like TikTok and X. The meme primarily focuses on the song’s earnest but often criticized lyrics—specifically the opening line 'From the screen to the ring, to the pen, to the king'—and KSI’s energetic, exaggerated performance in the music video. Users often use the template to ironically celebrate mediocre achievements or to parody KSI's transition from content creation to a serious music career. It has evolved into a symbol of 'cringe' culture where the internet unites to roast a high-profile release through creative video edits and image captions.