The 'Kroger Lower Than Low Deals Ad' meme features the supermarket chain's signature animated characters, known as Krojis, dancing to the hit song 'Low' by Flo Rida. Originally released in 2020 as part of a marketing campaign to promote price cuts, the ad's unique 'corporate Memphis' art style and high-energy choreography sparked a wave of ironic remixes on TikTok and Twitter. Internet users quickly subverted the upbeat advertisement by pairing the dancing characters with captions about hitting 'rock bottom,' failing grades, or deteriorating mental health. Today, it remains a popular template for highlighting anything that is surprisingly low, whether it be prices, expectations, or one's own self-esteem.