The Kingdom Hearts IV meme phenomenon began immediately after Square Enix released the 20th-anniversary announcement trailer, showcasing a jarringly realistic version of protagonist Sora in the city of Quadratum. Fans quickly jumped on the visual shift, comparing Sora’s new look to Final Fantasy characters or questioning how Donald and Goofy would fit into a semi-realistic Tokyo. The meme culture surrounding KH4 often revolves around the series' notoriously long development cycles and its incredibly dense narrative. Usage typically involves satirical takes on the 'unreality' of the setting, potential Disney or Star Wars crossovers, and the collective realization that fans might be waiting many years for the official release.