This iconic clip originates from the 'Continental Breakfast' sketch in Season 3 of the Comedy Central series 'Key & Peele', which aired in 2013. In the scene, Timothy (played by Keegan-Michael Key) is an eccentric traveler who is overly impressed by a standard hotel breakfast spread. As he bites into various items, he reacts with divine revelation, specifically exclaiming 'Mmm... it’s so good!' with wide-eyed wonder. The contrast between the mediocre food and his Shakespearean level of delight is the core of the humor. In internet culture, this meme is the go-to reaction for expressing intense, often exaggerated satisfaction. It is frequently used when someone experiences something surprisingly pleasant or when they are trying to romanticize the mundane aspects of life. Relatable scenarios include tasting free samples, finding a lost snack, or finally getting a bite of a highly-anticipated meal. Example captions include: 'Me after the first sip of water at 3 AM', 'When the flight is delayed but they give you a $10 food voucher', and 'Eating a meal I spent 2 hours cooking in 5 minutes'.