The Keratin Adam Ellis plagiarism controversy took the internet by storm when fans noticed striking visual and narrative similarities between Adam Ellis's webcomic 'The Call Up' and a short film titled 'Keratin.' The debate centered on the thin line between creative influence and blatant imitation, as users posted side-by-side comparisons of the two works. These memes typically use a split-screen format to mock the lack of originality or to defend artistic integrity. The template has since evolved into a general way to call out 'copycat' behavior across social media, utilizing Adam Ellis's recognizable art style as the benchmark for original digital content.