The 'Kazuya Drops Kirby Off a Cliff' meme originates from the June 2021 reveal trailer for Kazuya Mishima in Super Smash Bros. Ultimate. The scene pays homage to the Tekken series' recurring trope of the Mishima family members throwing each other off cliffs or into volcanoes. In the trailer, Kazuya is shown carrying several defeated Nintendo characters and callously dropping them into a fiery pit, with Kirby being one of the most notable victims. While the official footage shows Kirby floating to safety, the still image of Kazuya holding him over the edge became an instant hit for depicting situations where one entity ruthlessly discards another. It is commonly used to represent large companies ignoring fan demands, life ruining plans, or simply being over a specific trend.