The 'What It Do Baby?' meme stems from a viral video featuring NBA star Kawhi Leonard and teammate Serge Ibaka following the Toronto Raptors' 2019 championship victory. In the clip, Leonard leans into the camera with uncharacteristic charisma, uttering the phrase before letting out a short, punctuated laugh. It quickly became a fan favorite because it showcased a rare, expressive side of the normally stoic 'Klaw.' Today, the template is used to represent smooth confidence, unexpected greetings, or a celebratory mood after achieving a major goal, often paired with text that mimics Leonard’s robotic yet endearing delivery.