The K-Pop Fancam Reply phenomenon emerged on Twitter during the late 2010s as a strategy for K-pop fans to gain massive exposure for their favorite artists. Whenever a tweet goes viral—regardless of whether the subject matter is serious, tragic, or political—stans frequently reply with a high-definition video of an idol performing choreography. While often criticized as intrusive by the general public, the practice became a legendary part of internet culture, notably being used to drown out harmful hashtags during major social justice movements. The meme now serves as a humorous commentary on the jarring contrast between somber world events and the relentless, upbeat enthusiasm of K-pop fandoms.