The phrase 'Jumping the Shark' originated from a 1977 episode of the sitcom Happy Days, where the character Fonzie, while on water skis, literally jumps over a shark in a desperate bid for ratings. This moment became a cultural shorthand for the point in time when a creative work—usually a television series—reaches its peak and begins a decline in quality, often by employing far-fetched gimmicks to maintain audience interest. In meme culture, it is used to mock brands, franchises, or public figures that have clearly lost their original appeal or logic. It serves as a visual critique of creative desperation and the inevitable 'beginning of the end' for a once-beloved property.