The 'I'm Weird' speech originates from the tenth episode of the first season of the CW teen drama Riverdale, where Jughead Jones, played by Cole Sprouse, delivers a melodramatic monologue to Betty Cooper. Wearing his signature crown beanie, he laments his inability to fit into society, famously stating, 'I’m a weirdo.' While intended to be a serious character moment, the internet quickly turned the scene into a viral sensation due to its perceived 'cringey' and 'try-hard' dialogue. It has since become a staple meme used to satirize people who try too hard to appear edgy, non-conformist, or 'not like others,' often being parodied by substituting the beanie for other bizarre accessories or hobbies.