Joshua Luna is a Filipino-American comic book artist whose work frequently explores themes of systemic racism, colonialism, and privilege. While his comics are intended as serious social critiques, their distinct, clean art style and direct dialogue became popular on platforms like Twitter and Reddit as meme templates. Users often 'bone-hurting juice' his comics or swap out the text to create strawman arguments, ironic subversions, or absurdist humor. The meme typically involves a protagonist making an observation about society while an antagonist provides a dismissive or defensive rebuttal, making it a versatile format for online debate and meta-parody.