This meme originates from a popular 'Key & Peele' sketch where Jordan Peele portrays President Barack Obama greeting a line of people after a speech. The humor stems from Obama giving polite, formal handshakes to white attendees while offering exuberant hugs and secret handshakes to black attendees, satirizing the concept of code-switching. On the internet, the clip turned into a versatile template used to compare two things: the 'handshake' represents something the creator is indifferent toward or merely polite about, while the 'hug' represents something they are passionately enthusiastic about. It has become a staple for comparing hobbies, brands, or niche interests where favoritism is the punchline.