The 'J.K. Rowling Naming Characters' meme is a satirical social media trend that pokes fun at the naming conventions found within the Harry Potter universe. It specifically targets the perceived lack of subtlety and reliance on ethnic stereotypes for minority characters, such as Cho Chang or Kingsley Shacklebolt. The meme usually takes the form of a hypothetical scenario where Rowling is tasked with naming a character from a specific background, resulting in a hilariously on-the-nose or offensive name. This format exploded on Twitter and TikTok, often used to critique the author's writing style or her retrospective additions to the series' lore, becoming a staple of literary and pop-culture commentary.