Originating in July 2009 on the Baidu Tieba 'World of Warcraft' forum, the phrase 'Jia Jun Peng, your mother wants you to come home for dinner' was posted by an anonymous user and unexpectedly became one of the biggest viral sensations in Chinese history. Within 48 hours, the thread garnered over 300,000 replies and millions of views, despite the post containing no body text. The meme became a cultural touchstone representing the 'lonely' internet generation and the power of collective online boredom. Today, it is used to humorously summon people who have been offline or inactive for too long, or to reference the nostalgia of early web culture.