The Jeremy Renner App, launched in 2017, was intended as a private social media platform for fans of the Marvel star to engage with his content and each other. However, it quickly descended into internet legend after a series of hilarious and chaotic events involving extreme trolling, impersonations, and a bizarre currency system known as 'stars.' The app became a symbol of niche celebrity vanity and the unintended consequences of unmoderated fan spaces. By 2019, the app was shut down due to the prevalence of accounts impersonating Renner himself. Today, the meme is used to reference deep-cut internet history, the absurdity of celebrity-owned ecosystems, or any situation that feels surreal and doomed to fail.