The 'JCB Ki Khudai' (JCB digging) meme trend took the Indian internet by storm in mid-2019, turning a mundane sight into a national obsession. It originated from the observation that whenever a yellow JCB excavator starts digging anywhere in India, a massive crowd inevitably gathers to watch it for no apparent reason. The trend exploded on Twitter and Instagram, with users sharing photos of people, animals, and even celebrities supposedly distracted by the digging. It celebrates the sheer randomness of internet fame and the uniquely relatable Indian experience of being fascinated by construction machinery.