J.B. Pritzker, the billionaire Governor of Illinois, has become a recurring figure in the meme landscape, particularly within regional and political circles. His popularity in meme culture skyrocketed during the COVID-19 pandemic, where his daily briefings and distinct persona earned him nicknames like 'Big JB.' Memes featuring Pritzker often range from playful jokes about his wealth and Illinois pride to biting political satire regarding state taxes and policies. Because of his recognizable appearance and billionaire status, he is frequently edited into scenarios depicting him as a powerful kingpin or a relatable Midwesterner, making the template a staple for Illinois-based internet humor.