The Jay-Z Diving meme stems from a series of paparazzi photos captured in 2013 while the rap mogul was vacationing with Beyoncé in Italy. The image of Jay-Z mid-air, wearing a life vest and goggles with a notably stiff and uncoordinated posture, quickly went viral across Twitter and Reddit. Fans and critics alike found his uncharacteristically un-cool athletic form hilarious, leading to endless edits and relatable captions. It is primarily used to represent someone enthusiastically but clumsily committing to a task, a hobby, or a questionable life choice, perfectly capturing the energy of trying your best despite looking completely ridiculous.