The Jason Derulo's Bulge meme originated in November 2019 after the singer posted a steamy photo of himself in tight underwear while vacationing in Bali. The image immediately went viral due to the prominent visibility of his anatomy, leading to widespread discussion and 'thirst' posts across social media platforms. The situation reached a peak when Instagram removed the photo for violating community guidelines on 'nudity or sexual activity,' prompting Derulo to famously protest that he 'can't help his size.' Today, the meme is frequently used to reference excessive confidence, corporate over-censorship, or any situation involving an elephant in the room that cannot be ignored.