The Jamiroquai Grab meme stems from the visually revolutionary 1996 music video for 'Virtual Insanity,' featuring lead singer Jay Kay dancing on a seemingly moving floor. The specific frame used in the meme captures Jay Kay reaching directly toward the camera, creating an intense POV perspective that looks like he is grabbing the viewer. While the song originally critiqued the rapid advancement of technology, the internet transformed this specific shot into a versatile humor template. It is most commonly used to depict someone aggressively taking an object, pulling the viewer into a situation, or as a reaction to something irresistible, all while maintaining that distinct 1990s retro-futurist aesthetic.