The phrase 'It's not a bug, it's a feature' has been a staple in software development for decades, used ironically to describe technical errors that are rebranded as intended functionality. While the sentiment dates back to early computing, it gained massive meme status in the gaming community, particularly associated with Bethesda Game Studios and director Todd Howard. It highlights the absurd optimism sometimes found in patch notes or PR spin when a product launches with significant glitches. Today, it is used broadly across various industries to mock the act of making excuses for obvious failures or unexpected results.