The 'It's More Fun in the Philippines' meme originated from a 2012 global tourism campaign launched by the Philippine Department of Tourism. While the campaign was intended to showcase the country's beauty, netizens quickly repurposed the slogan to highlight the humorous, absurd, and resilient nature of Filipino daily life. The template typically features the official logo or text overlaid on images of clever DIY fixes, chaotic traffic, or unique cultural habits. It serves as a self-deprecating yet proud way for Filipinos to share their unique experiences with the world, turning the official slogan into a versatile tool for internet commentary.