The 'It's Me, Austin!' meme originates from a legendary June 1999 episode of WWF Raw Is War during the 'Higher Power' storyline. After weeks of anticipation regarding the identity of the mysterious leader of the Ministry of Darkness, Vince McMahon pulled back his hooded cloak to reveal himself, screaming the famous line to a stunned Stone Cold Steve Austin. Jim Ross's frantic commentary, 'Aw son of a bitch!', added to the legendary status of the moment. Today, the meme is used to highlight unexpected betrayals, shocking reveals, or situations where someone admits to being the mastermind behind a minor inconvenience or a long-running social media joke.