The phrase 'It's Giving' originated in African American Vernacular English (AAVE) and gained massive mainstream popularity through the LGBTQ+ ballroom scene and TikTok. It is a flexible linguistic tool used to describe the energy, aesthetic, or vibe of a person, object, or situation, often shortening 'It is giving [X].' For example, 'It's giving 90s fashion' or simply 'It's giving' to imply something is high quality or impactful. On the internet, it serves as a versatile reaction used to provide commentary on everything from celebrity red carpet looks to everyday relatable struggles. Its rise to meme status was cemented by influencers and viral videos that utilized the phrase to deliver sharp, humorous critiques or praise.