The 'It's About Drive, It's About Power' meme stems from Dwayne 'The Rock' Johnson's debut rap verse in the 2021 track 'Face Off' by Tech N9ne. The verse became an instant viral sensation on TikTok and across social media due to its extreme intensity, rhythmic delivery, and The Rock's signature charisma. Users quickly began pairing the audio and images of Johnson with videos of intense workouts, mundane daily tasks transformed into epic challenges, or ironic displays of 'grindset' culture. Its enduring popularity lies in the blend of genuine motivational energy and the slightly over-the-top persona of The Rock, making it a favorite for both fitness enthusiasts and internet comedians.