This meme features a quote from actor Robert Pattinson, known for his chaotic and relatable interview style. The phrase 'It's a role given to me by the internet people' became a viral hit as it perfectly encapsulates the feeling of having one's identity defined by social media trends, followers, or digital subcultures. It is commonly used to ironically lean into a specific reputation or 'vibe' that the internet has assigned to someone, whether they asked for it or not. The template is a favorite for Twitter and TikTok users who want to mock their own online presence or the absurdity of internet fame.