The 'It Smell Like Bitch In Here' meme originates from a sketch in the Adult Swim series 'Loiter Squad,' featuring members of the Odd Future collective. In the scene, a character played by Earl Sweatshirt bursts into a room full of people to deliver the aggressive yet hilarious insult. Since its debut, the image and quote have become a staple of internet culture, primarily used to mock losers after a sports game, call out cowardly behavior in online arguments, or playfully roast friends in a group chat. Its popularity stems from its raw energy and the distinct facial expression captured in the still, making it the go-to template for asserting dominance in any digital confrontation.