The iPhone X Price Comparison meme emerged in late 2017 following Apple's announcement of the first $999 smartphone. The internet quickly responded by creating lists and charts comparing the cost of the device to more practical or extravagant purchases, such as rent, used vehicles, or thousands of fast-food items. It serves as a satirical commentary on consumerism and the rising costs of luxury technology. Even years later, the template remains a popular way to critique the price-to-value ratio of modern gadgets by highlighting the sheer volume of goods one could acquire for the same investment.