The 'In the Big 25' meme trend took off on TikTok and social media as a humorous way to acknowledge the transition into one's mid-twenties. The phrase stems from viral videos where creators dramatically refer to their 25th year as the 'big 25,' highlighting the perceived shift from youth to 'real' adulthood. It quickly became a relatable anthem for anyone experiencing a quarter-life crisis or simply realizing that they are now closer to 30 than 20. The template is widely used to contrast the expectations of being twenty-five with the often chaotic reality of navigating adult life, health changes, and new responsibilities.