The Imagine Dragons meme is a quintessential example of 'bait-and-switch' humor, closely related to the infamous Deez Nuts and Ligma jokes. The setup involves asking a target if they enjoy the music of the pop-rock band Imagine Dragons. Once the person confirms or expresses interest, the joker delivers the punchline: 'Imagine dragon deez nuts across your face.' This wordplay relies on the phonetic similarity between 'dragging' and 'dragon.' While the band has been globally famous since the early 2010s, this specific pun became a staple of internet culture on platforms like Discord and Twitter around 2018. It is used primarily as a lighthearted 'gotcha' moment to embarrass friends or unsuspecting social media users.