The 'Ima Keep It Real With U Chief' meme is a popular internet reaction image used to express blunt honesty or total indifference toward a situation. Often featuring a character—most famously an edited version of the character 'Fred' from Scooby-Doo or various anime characters—holding up a hand in a dismissive gesture, it became a staple on Twitter and Reddit around 2019. The phrase is typically followed by a punchline where the speaker admits they didn't pay attention to or simply don't care about a long-winded explanation or request. Its popularity stems from its ability to shut down online arguments or 'wall of text' posts with a unique mix of casual politeness and absolute savagery.