The 'I'm Still Gonna Send It' meme originated from a viral 2017 video featuring Larry Enticer, a Canadian amateur motor sports enthusiast famous for his denim-on-denim outfit and 1990s aesthetic. Before attempting a precarious jump on an old snowmobile, Enticer delivers his now-iconic line, embodying a carefree and daring spirit. The phrase 'send it' or 'full send' quickly transitioned from extreme sports slang into mainstream internet culture. Today, the meme is used to describe any situation where someone decides to proceed with a risky or ill-advised plan despite the obvious consequences, making it a favorite for financial memes, relationship jokes, and high-adrenaline fails.