The phrase 'I’m Not Gay But 20 Dollars Is 20 Dollars' is a long-standing internet catchphrase used to humorously suggest that one's principles or sexual orientation have a specific, surprisingly low price point. While its exact origins are murky, it gained massive traction on image boards like 4chan and Reddit in the late 2000s, often paired with photos of people looking reluctantly determined or characters from various media facing a moral dilemma. The meme has evolved to represent any situation where someone is willing to do something slightly embarrassing or out of character for a small amount of cash, serving as a satirical commentary on economic desperation and the universal value of money.