The 'I'm a Simple Man' meme originates from the character Ron Swanson, played by Nick Offerman, in the hit sitcom Parks and Recreation. Known for his stoic demeanor and love for woodworking, Ron often expressed his straightforward philosophy on life. The meme typically highlights the user's appreciation for basic, unpretentious pleasures—like steak, lagers, or niche hobbies—implying that the user doesn't need much to be satisfied. It gained massive popularity on platforms like Reddit and Imgur, where users adapted the format to show approval for specific topics, often paired with the logic: 'I see something I like, I upvote.'