The Illusion of Free Choice meme, also known as the Two Paths meme, features a visual representation of a subject facing two separate routes that both inevitably end at the same destination. While one of the most famous versions depicts a cartoon cow on a road, the concept has evolved into various artistic styles to highlight situations where a perceived choice is actually meaningless. It gained massive popularity on platforms like Twitter and Reddit as a satirical commentary on politics, corporate branding, and everyday life, illustrating the cynical reality that different options often lead to the exact same outcome.