The IKEA BLÅHAJ is a meter-long blue shark plush toy that became an unlikely internet sensation. Originally gaining traction on social media through photos of the shark placed in mundane human situations—like eating dinner or working at a laptop—it evolved into a symbol of relatability and comfort. Most notably, the Blahaj has been embraced as a significant icon within the transgender community due to its color scheme matching the trans pride flag and its reputation as a protector. Its popularity stems from its blank, yet surprisingly expressive stare, making it the perfect canvas for memes about mental health, cozy lifestyles, and everyday absurdities.