The Iggy Azalea meme phenomenon encompasses various viral moments throughout the career of the Australian rapper, most notably her 2014 freestyle on 'Sway in the Morning' which became a target for parody due to its perceived phonetic illegibility. Other popular iterations include her dramatic poses in music videos like 'Fancy' and her expressive reactions during live performances. These memes are often used to mock confusion, highlight awkward social situations, or celebrate the high-fashion aesthetic associated with her brand. Over the years, she has often embraced her meme status, allowing the internet to keep her image relevant through constant remixing and satirical commentary on pop culture.