The 'IDK I've Never' meme format is a popular style of visual wordplay that relies on the creator pretending to be completely unfamiliar with a specific piece of media, brand, or concept. Instead of depicting the actual subject, the meme features a literal interpretation of the name—for example, showing a picture of a man made of iron for 'Iron Man' or a person literally walking on stars for 'Star Wars.' This trend gained massive traction on platforms like Twitter and Reddit in late 2019 and early 2020, appealing to internet users' love for dad jokes and subverting expectations through simple, often low-effort but clever imagery.