The 'I’d Like to See North Korea' meme stems from a scene in the 2016 comedy Zoolander 2, featuring Owen Wilson’s character, Hansel. In the film, Hansel expresses a naive interest in visiting the isolationist country after hearing rumors of its 'cool' lifestyle, sparking a wave of internet humor centered on people being tempted by suspicious or dangerous situations because of one small, misleading benefit. It is widely used to mock someone’s poor judgment or to highlight the absurdity of finding a silver lining in a clearly terrible environment. The template gained significant traction on platforms like Reddit and Twitter, where users pair the caption with outlandish scenarios where the protagonist is lured into traps by promises of free food, better WiFi, or minor perks in otherwise grim locations.