The 'I Want One, I Want My Own Army, I Want My Own Planet' meme originates from the intense Season 1 finale of the Amazon Prime animated series 'Invincible.' In this scene, Omni-Man (Nolan Grayson) explains the cold, expansionist philosophy of the Viltrum Empire to his son, Mark. The dialogue reflects a rapid escalation of greed and power, which the internet quickly repurposed to describe how quickly a small interest or hobby can turn into an all-consuming obsession. It is frequently used by fans to joke about collecting expensive items, starting new projects, or any situation where 'just one' is never enough.