The #HurtBae meme originated from a viral video titled 'Best of Enemies' released by Condé Nast Entertainment in February 2017. The video featured ex-couple Kourtney Jorge and Leonard Longstreet discussing their past relationship, specifically Leonard's frequent infidelity. Viewers were captivated by Kourtney's emotional vulnerability and Leonard's seemingly indifferent reactions, leading to the hashtag #HurtBae trending globally. In the meme world, screenshots from the video are used to represent intense relationship interrogations, the pain of being cheated on, or situations where someone is caught in a lie but continues to dig a deeper hole. It remains a staple for social media commentary on dating and heartbreak.