The 'Hump Day' meme became a cultural phenomenon following a 2013 Geico television commercial featuring a camel named Caleb who enthusiastically asks his unamused coworkers what day it is. Representing the 'hump' of the traditional work week, Wednesday signifies the peak after which the weekend is finally in sight. While the concept of Hump Day existed long before the commercial, the visual of an annoying but lovable camel shouting 'Mike, Mike, Mike, Mike, Mike!' cemented it in internet lore. Today, the meme is widely used in corporate environments and social media to celebrate surviving the first half of the week or to playfully annoy friends with mid-week excitement.